We’ve seen FIBA’s huge push for 3×3 basketball this summer, with the World Championships taking place in Greece
, and their ongoing world tour, and now the NBA is getting in on the act as they have announced their NBA 3X Tour.
The tour will be coming to London on the weekend of September 15-16, open to boys and girls from the ages of 13-17+ and with a guest appearance from Rudy Gay.
From the NBA:
“LONDON, September 6, 2012 – The inaugural NBA 3X Tour, a pan-European 3-on-3 basketball and interactive fan experience, will be making a stop in London on September 15-16, at Westfield London, Shepherds Bush Memphis Grizzlies forward and 2010 World Championship gold medalist Rudy Gay will feature at the event.
The NBA 3X Tour, which blends competitive 3-on-3 basketball with fun interactive activities, will provide fans of all ages the chance to experience the NBA firsthand. The tournament brings together teams of four players and is open for boys and girls of all skill levels from the ages of 13 – 17+.
Teams can register for the tournament in-store at the adidas store on Oxford Street and in the Westfield London store in Shepherds Bush, London. More information can also be found on facebook.com/nbauk
“The Europe NBA 3X Tour has been a tremendous success with hundreds of players and thousands of visitors getting the chance to meet NBA players and legends, and experience first-hand the excitement of the NBA” said Benjamin Morel, Vice President, NBA Europe. “The NBA 3X London stop will feature something for everyone in a fun family environment, and will provide the young basketball talent and fans of the UK with a unique opportunity to connect with the game.”
NBA partners activating during the NBA 3X Tour include adidas, Foot Locker, Gatorade, HP, and Stubhub.
The NBA 3X Tour is part of a global 3-on-3 initiative that will see events in multiple countries including Italy, Spain, Turkey, Canada, Mexico and the Philippines. With appearances from NBA players, Legends and Dance Teams, NBA 3X provides an authentic NBA experience for fans of all ages and skill levels. The NBA’s global grassroots programs reach more than 13 million fans annually and aim to promote participation in the game of basketball through clinics, contests, skills competitions and player appearances. “
Team can enter from today (Friday 7 September), so get on it – there are limited spaces available!
Image Credit: Andrew D. Bernstein/NBAE via Getty Image
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