About - Hoopsfix.com

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About Hoopsfix
The early remnants of Hoopsfix launched in the summer of 2009 under the moniker ‘Ball Don’t Brawl’ before being rebranded and relaunched January 1st 2010 as Hoopsfix.

Since then, its traffic has grown to 30,000 unique visitors a month, with over 100,000 followers across all platforms and has been cited or had videos featured online at ESPN (TV, online and print), BBC, Sports Illustrated, SLAM Online, Dime Magazine, World Star Hip Hop and the Wall Street Journal to name a few.

Hoopsfix has become the number one authority online for British basketball, followed by not only British basketball fans and players but a number of other international basketball websites and writers.

With a focus on, but not limited to, British basketball prospects, you will find daily news, video, article, interview and feature updates, giving UK hoops junkies a daily fix of British basketball.

Hoopsfix Foundation
The Hoopsfix Foundation is the not-for-profit arm of Hoopsfix.com, with the mission of growing and raising the profile of basketball in the UK.

Founded in 2014 with our first event, the Hoopsfix All-Star Classic, but officially incorporated as a Community Interest Company (C.I.C.) in 2016, the Hoopsfix Foundation C.I.C. is where we try to do more than just create online content and instead make a tangible impact.

You can see the aims and objectives of the Hoopsfix Foundation here, but our two marquee events every summer are the Hoopsfix All-Star Classic, and the Hoopsfix Pro-Am, while also trying to act as a facilitator and enabler for the growth of the game.

About Us
Sam NeterMy name is Sam Neter and I am the man behind Hoopsfix.

Now considered a British basketball journalist by many, I was brought up on the courts of Eastbourne, East Sussex, playing for the now defunct South Coast Dreams in the Local league, before moving up to London in 2005 to study at Brunel University playing for the 2nd team throughout my 3 years there (making an appearance for the 1st’s at BUSA Finals ’08).

As you can see, it got to the point I realised I was probably better off the court than on it!

As anyone who has ever stepped foot on a British basketball court knows, coverage of the Basketball scene in the U.K. is almost non-existent. With Hoopsfix I am trying to change all of that, and hope that by the time I’m done the coverage and exposure the game gets in this country will have permanently changed for the better.

Working alongside me throughout the year is Bradley Gains, whose primary focus is on the women’s side of the game.

I started the website under the name Ball Don’t Brawl in late 2009 with slightly different plans for it (late night scrimmages for kids in London to keep them out of trouble, with the website serving as marketing platform), but I quickly realised what a need there was for something like that of which Hoopsfix is today.

Over the past 15 years, I have travelled up and down the country, had many a cold night on the street after missing last trains home, or in the back of my car in a random car park somewhere and spent pretty much every spare penny I have on building up Hoopsfix to where it is today.

It has not been easy, but slowly it is getting there. I appreciate all the support people have given me – it is the many kind words in emails and comments I have been sent that make it all worth it.

Since going full time in 2012, through a mixture of consultancy work, merchandise and advertising, I am continually trying to grow the site and brand. Currently, it is my basketball-specific services/client work agency, Cut The Net, that subsidises all of Hoopsfix.

The plan eventually is to employ people, but as you can understand, these things take time!

We have big visions for the future including an indoor facility project.

Please continue to support the site as you have been and help me prove to the rest of the UK that British basketball is worth investing in!

Support Hoopsfix by subscribing via a number of different methods. You can subscribe to receive exclusive email updates, like our Facebook page, follow us on Twitter, Instagram, TikTok, Snapchat, and subscribe on Youtube.

Contact Me
If you want to get in touch with me for any reason, I’d suggest dropping me an @reply on my Twitter, alternatively email me on sam[@]hoopsfix.com, or connect with me on LinkedIn.

Back British Basketball Campaign
Off the back of my work with Hoopsfix, in April 2010 I was approached by an integrated advertising agency in central London Albion London to work on a project to promote the GB National teams in conjunction with British Performance Basketball.  ‘Back British Basketball’ was launched at the end of June, and captivated the British basketball community. In a little over two months, the campaign  achieved over 4000 subscribers across all platforms (Facebook, Twitter, Youtube), received over 60k upload views on Youtube, was featured in National and international newspapers and websites, got an interview slot on Channel 4 and was responsible for not only an awareness around Team GB that had never been seen before, but the loudest crowds ever seen at GB home games.