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    Kevin Durant Set to Pocket $325m in 10-year Deal with Under Armour

    By on August 7, 2014

    Rising basketball brand Under Armour Inc. are reportedly close to agreeing a $30m per year deal with Kevin Durant to steal him away from the...

  • Adidas Sign Top Picks Smart & Embiid

    By on July 17, 2014

    Adidas are not wasting time enhancing their growing list of clientèle after announcing the additions of Joel Embiid and Marcus Smart. The rookie pair were...

  • HEAT FOR YOUR FEET

    By on January 27, 2013

    Foot Locker show off their latest kicks and upcoming creps at a special media event in London.

  • ADIDAS GAMES KIT IS HIGH SPEC

    By on July 22, 2012

    adidas is providing the Great Britain and Northern Ireland team with its most technologically advanced and stylish range ever for the Olympic Games.

  • DENG PLANS TO MAKE IT COUNT

    By on January 18, 2012

    We never thought we’d see the day – but Luol Deng is currently adorning billboards and bus stops across the UK, as part of Nike’s...

  • WATCH THE BLACK MAMBA

    By on February 19, 2011

    Want to see The Black Mamba, starring Kobe Bryant, Kanye West, Bruce Willis and Danny Trejo, and directed by Robert Rodriguez? View it here now.

  • DESIGN AND CONQUER

    By on December 8, 2010

    Move over Tinker Hatfield – MVP’s creative director Jake Green is getting his design on…

  • NIKE WBF: THE CAGE TO THE STAGE

    By on September 7, 2010

    In his third blog from the Nike World Basketball Festival, MVP’s Jake Green witnesses some serious female streetballin’ at “The Cage” on West 4th.

  • MVP WITH MJ IN NYC

    By on August 13, 2010

    MVP’s Jake Green got up close and personal with Michael Jordan at the Nike World Basketball Festival in New York today (not to mention Dwyane...

  • LUCKY WINNER HEADING TO NYC

    By on August 8, 2010

    MVP Editor Greg Tanner hosted a special quiz night at Footlocker’s House Of Hoops store on Oxford Street this week. On offer was an all-expenses-paid...