British Basketball has announced the Kappa will become the official and exclusive apparel sponsor to the British professional basketball leagues and Great Britain national teams....
Jordan Brand have unveiled a new pearl-inspire collection in celebration of its 30th anniversary, ahead of the forthcoming All-Star weekend.
Cleveland Cavaliers guard Kyrie Irving has joined Kobe Bryant, Kevin Durant and LeBron James on Nike’s current roster of signature basketball athletes.
LeBron James has replaced Tiger Woods as the athlete with the top brand value, according to Forbes.
Nike Basketball have revealed their latest shoe innovation with the introduction of the new LEBRON 12 ahead of next month’s release. ‘Accelerated explosiveness’ is engineered...
The 2014 Basketball World Cup wasn’t the only big bball event going down in Spain this month. Nike jumped on the hoops hype to host...
Jordan’s Global Innovation Design Director has admitted to MVP that, at one point, the brand ‘may have lost way a little bit’ with regards...
Under Armour may have failed to lure Kevin Durant away from Nike, but the company’s boss says their bid for him proves “there’s no deal too big...
Nike and Jordan Brand are hosting their latest World Basketball Festival in Barcelona this weekend, and MVP will be there…
John Ware shoots his way to a place at the Foot Locker 3 point contest final in Madrid – and the chance to win a...