NBA League Pass Sees 30% Growth in UK Subscriptions

NBA League Pass, the NBA’s official subscription-based broadcast service, has seen a 30% year-on-year increase in NBA League pass subscribers in the UK.

It means the UK now ranks fifth in total number of league pass subscriptions among markets outside the US and China, whilst international subscriptions for NBA league Pass as a whole are up +21% this season, in part due to the growing impact of international players in the league.

The 2018-19 season is the fifth consecutive season that has featured at least 100 international players, with all 30 teams featuring a minimum of one international player on their roster

At the end of the 2018-19 season, the Los Angeles Lakers have captured the top spot as the most-watched NBA team in the UK, a testament to LeBron James’s popularity in the country, where the 34 year old also came on top of the NBA’s list of most popular jerseys in the UK. The Golden State Warriors are ranked the second most-watched team on NBA League Pass in the UK, followed by the Boston Celtics in third.

NBA League Pass International Viewership by the numbers:

• Unique international viewers are up +15%
• Total watch time for NBA League Pass internationally is up +16%
• The Denver Nuggets (+41%) and Dallas Mavericks (+34%) rank first and second among all 30 teams in YoY unique viewer growth internationally
• Serbia (+395%) and Slovenia (+186%) have seen the largest YoY growth in unique viewers among all countries outside the US, driven largely by Nikola Jokić (Serbia) and rookie Luka Dončić (Slovenia)

Find out where to watch the NBA in the UK here.

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