Leeds Carnegie have announced that they will now be known as Leeds Force after undergoing a rebranding of the club.
The move ends the link with Leeds Metropolitan University and the decision was explained by Commercial director Mark Mills.
“We find ourselves at the pinnacle of the sport and as such it is only right the club looks to forge its way as a standalone entity,” he said. “This structure will enable us to fully engage with the professional nature of the BBL.
“Everyone at the club would like to thank Leeds Metropolitan University for their support as the club has developed into one of the most respected basketball organisations in the country but the time is right for us to take the future of the club into our own hands.”
Leeds have enjoyed a major rise through the basketball ranks since its inception back in 2006 and are currently preparing for their debut season in the top flight.
The BBL new-boys have so far announced the signings of guards Mathias Weissl and James McCann on two-year-deals and those are unaffected by the change. Former GB u20 centre Zak Wells is another new addition with the rest of the squad expected to be revealed over the next few weeks.
Leeds begin their new adventure with a home game – still to be played at the university’s Carnegie Sports Arena – against the Durham Wildcats on September 28th.
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