Nike Archives - Hoopsfix.com

Frank Ntilikina Talks Hoops at Nike Adapt BB Launch in London
By Sam Neter on February 4, 2019
In the capital for the NBA London game, New York Knicks guard Frank Ntilikina sits down at the Nike Adapt BB Launch at Nike Town...
Nike & NBA Reveal Innovative New Jerseys, Gear
By Sam Neter on September 15, 2017
Nike and the NBA have unveiled three new innovations: the Nike NBA Connected Jersey, the first NBA jersey that gives the wearer an all-access pass...
KYRIE I LAUNCHED BY NIKE
By MVP Staff on December 7, 2014
Cleveland Cavaliers guard Kyrie Irving has joined Kobe Bryant, Kevin Durant and LeBron James on Nikeâ€™s current roster of signature basketball athletes.
LEBRON BRAND TOPPLES TIGER
By Greg Tanner on October 9, 2014
LeBron James has replaced Tiger Woods as the athlete with the top brand value, according to Forbes.
Nike Reveal New LEBRON 12s
By Bradley Gains on September 20, 2014
Nike Basketball have revealed their latest shoe innovation with the introduction of the new LEBRON 12 ahead of next month’s release. ‘Accelerated explosiveness’ is engineered...
NIKE WORLD BASKETBALL FESTIVAL RECAP
By Greg Tanner on September 18, 2014
The 2014 Basketball World Cup wasn’t the only big bball event going down in Spain this month. Nike jumped on the hoops hype to host...
SHOTS FIRED BY UNDER ARMOUR BOSS
By Greg Tanner on September 4, 2014
Under Armour may have failed to lure Kevin Durant away from Nike, but the company’s boss saysÂ their bid for him provesÂ “there’s no deal too big...
NIKE WORLD BASKETBALL FESTIVAL
By Greg Tanner on September 4, 2014
Nike and Jordan BrandÂ are hostingÂ their latest World Basketball Festival in Barcelona this weekend, and MVP will be there…
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Kevin Durant Set to Pocket $325m in 10-year Deal with Under Armour
By Bradley Gains on August 7, 2014
Rising basketball brand Under Armour Inc. are reportedly close to agreeing a $30m per year deal with Kevin Durant to steal him away from the...
HEAT FOR YOUR FEET
By Greg Tanner on January 27, 2013
Foot Locker show off their latest kicks and upcoming creps at a special media event in London.