SHOTS FIRED BY UNDER ARMOUR BOSS
Under Armour may have failed to lure Kevin Durant away from Nike, but the company’s boss says their bid for him proves “there’s no deal too big that we can’t sit at the table and play with.”
But with just 0.35% of the basketball apparel market, can Under Armour really be taken seriously?
Watch CEO Kevin Plank’s interview with Bloomberg below.
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