LEBRON BRAND TOPPLES TIGER - Hoopsfix.com

LEBRON BRAND TOPPLES TIGER

LeBron James has replaced Tiger Woods as the athlete with the top brand value, according to Forbes.

The magazine says the Cavaliers star now pulls in $37 million in non-basketball earnings a year, a $10m increase on 2013.

King James has dethroned Tiger Woods, who’s topped the Forbes Fab 40 list every year since 2007.

James counts Nike, McDonald’s, Coca-Cola and Upper Deck among his endorsements.

In terms of his on-court earnings, LeBron is set for a bumper pay rise in two years’ time, when he’ll become a free agent just as the NBA’s epic new TV deal comes into force.