Aaron Radin named BBL CEO

The British Basketball League (BBL) has named Aaron Radin as its Chief Executive Officer (CEO) as it prepares for its next phase of growth.

After what was described as an “extensive recruitment process”, the American joins the league after a 30-year professional career where he has held senior level positions at a multitude of sports, media and tech organisations such as the NBA, The Walt Disney Company, NBCUniversal and most recently, Meta.

Alongside his professional background, Radin been involved with basketball coaching through a successful AAU programme in Brooklyn. He joins the league almost exactly a year since 777 Partners announced a £7million investment into the BBL.

“I am thrilled to join the British Basketball League at this critical point in its history,” Radin commented. “Between the new investment of capital into the league, the creation of new broadcast partnerships and the return to European competition, the BBL is just beginning to deliver on its goal to generate joy for its fans and value for its marketing and distribution partners.

“I am excited for the challenge to help the league fully deliver on that promise and I look forward to working with our clubs, owners and investors, as we join forces to become one of the most competitive and exciting basketball leagues in the world.

“We are committed to continuing to attract the most talented players to the British Basketball League from across the globe, as well as providing a platform for British athletes to fulfil their potential here in the UK as well as on the global stage.”

Speaking on the appointment, British Basketball League Director, Lenz Balan of 777 Partners added:

“We are thrilled to be welcoming Aaron to the BBL. His professional achievements, and passion for and understanding of the sport, make him the ideal leader to take British Basketball to the next level during this exciting period of growth.

“It has been a truly remarkable year for the league and Aaron’s appointment highlights our commitment to accelerating the commercial growth of the BBL and the longer term success of our clubs, players and partners both domestically and in Europe.”

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