Kappa renews apparel sponsorship deal with BBL & WBBL

The British Basketball League (BBL) and Women’s British Basketball League (WBBL) have announced the renewal of its partnership with exclusive apparel sponsor Kappa.

The worldwide sportswear company has made the BBL their longest standing UK based partner with the deal, having been partners since 2016, and will once again supply each BBL and WBBL club with a wide range of sportswear; including playing uniforms, training kit, tracksuits and leisure wear for the players to wear in the upcoming campaign.

“We are thrilled to be continuing our long-standing partnership with Kappa and thank them for their continued support of both the BBL and WBBL,” the BBL/WBBL’s Chief Operating Officer, Andy Webb, said.

“It has been an incredible year for the growth of British Basketball, what with the investment deal earlier this year and the record attendances at the play-off finals, the sport is thriving, and we look forward to working with Kappa again next season.”

“We can’t wait to see our clubs once again kitted out in their apparel out on the court in what is such an exciting time for the sport.”

The announcement comes fresh off the back of the conclusion of the 2021/2022 season last weekend, which saw record attendances throughout the year, including Leicester Riders being crowned BBL Play Off Winners and London Lions crowned WBBL Play Off Winners in front of a record crowd at The O2 Arena, London.

Dave Bandell, National Team Sports Manager at Kappa said: “When the BBL deal was up for tender we at Kappa didn’t hesitate to pitch again for the apparel partnership. This is now Kappa’s longest running sponsorship in the UK and emphasises our commitment as a brand to Basketball in the UK. We continue to provide quality kits and benchwear to the BBL and WBBL and wider basketball community and are grateful to be given a further opportunity to work within the upper reaches of basketball.”

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