BBL announces 3-year deal with automated video platform WSC Sports -

BBL announces 3-year deal with automated video platform WSC Sports

Delpeche Sheffield Sharks

The BBL have announced a three year partnership with WSC Sports, an automated AI based video company that work with the likes of FIBA, the NBA and ESPN to give fans more content.

WSC Sports are one of the most experienced and very best content service providers in the world, working with over 250 sports leagues, clubs and organisations across the world.

Their automated AI highlights creation system will allow the BBL to deliver content across all of its platforms, clubs, players and to media outlets across the globe.

Producing real-time clipped and tagged play by play content, it will help the BBL produce player highlights, highlight clips, condensed games and top ten plays, amongst other things.

“We’re absolutely delighted to be partnering with WSC Sports, their system will allow us to effectively provide an unprecedented amount of the best video content to our loyal existing fanbase, as well as new supporters around the world,” the BBL’s Head of Marketing and Communications, Joe Edwards, said.

“With every game live across YouTube, BBL Player and Sky Sports this season, this partnership adds to our growing desire to highlight the growth of the league during an exciting time for the sport. I’m sure supporters will be excited to see all of the content across our various platforms this season!”

Ross Munro, Head of Commercial, UK, at WSC Sports added:

“We’re excited to partner with BBL at such a pivotal time for the league. The sky’s the limit for the growth of British basketball and we’re delighted that our technology is being used to contribute to that growth, while at the same time delivering more BBL action to basketball fans in the UK and around the world.”

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