Leicester Riders’ Joe Pinchin hired as Chicago Bulls’ Manager of Digital Content

Leicester Riders’ digital content specialist Joe Pinchin has been hired by the Chicago Bulls as their new Manager of Digital Content.

Pinchin, 31, widely known as one of the hardest workers in British basketball, announced the news on social media this afternoon. He accepted the job at the end of last year but had to wait on visa approval before being able to confirm the move.

“I am of course super excited to join the Bulls Digital department,” Joe told Hoopsfix when reached out to for comment.

“I’ve known some of the staff, through social and being at some similar events, and followed their great work online as a source of inspiration for years. To soon be part of the team that is behind the work is incredibly exciting and after years of wearing a lot of hats to ensure the club functions here I am thrilled to lock in and focus on digital full time in the best sports league in the world.”

Having been involved with the Leicester Riders and Loughborough basketball programme for over a decade, Joe has performed almost every role imaginable with the club; playing and coaching, then taking over operations before getting more and more into the digital communications side of things.

Honing his craft over a number of years, getting competent with both photography, videography, editing and motion graphics, along with all the associated Adobe Suite software, Joe has grown the programme to have the best digital presence in the UK, whilst also freelancing with the likes of GB Basketball, Deng Camp, FIBA 3×3, along with the Hoopsfix All-Star Classic.

“It’s been an awesome decade or so involved in British basketball off the court,” Pinchin added.

“I’ve always loved the game and felt like I could carve a career in hoops, adding value by putting in the hours and learning from some of the great people we have in the game here. I’m pleased to have worked with some amazing people over the years, that have produced a ton of success for the club on the court and executed an incredible transition of growth off the court.

“I feel I have always tried to learn daily and the open nature of people in sport makes it so easy to soak in tons of information and then execute against it.”

During his tenure, the Leicester programme won over 57 national titles from across the BBL, to the NBL, BUCS and college leagues.

Hoopsfix wants to wish Joe all the best with his NBA career!

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