LeBron James Becomes Minority Stakeholder in Liverpool FC
NBA superstar LeBron James has become a minority stakeholder in Premier League side Liverpool Football Club after signing a representation deal with the club’s owners Fenway Sports Group.
The Wall Street Journal reports:
The deal between Mr. James and Fenway Sports Group will give Mr. James a minority interest in the soccer club Liverpool, which FSG owns. FSG, which also owns the Boston Red Sox, is partnering with Mr. James’s sports-marketing firm, LRMR Branding & Marketing to become the exclusive world-wide representative for Mr. James.
The deal marks the first time that a professional athlete at the top of his game has taken an ownership interest in a team with the size and reach of Liverpool, which is one of the most popular and powerful sports teams in the world.
“We’re not interested in talent or athlete representation but we think he is one of the most remarkable athletes of his time,” Mr. Werner said in an interview Tuesday. “We believe we can open doors for LeBron and LeBron can open doors for us.”
Executives involved with the deal declined to comment on the financial terms, but a person familiar with the details said FSG would receive a small commission on any deals it landed for Mr. James.
Mr. James said he was “humbled” by the deal and looked forward to donning a red Liverpool jersey and visiting Anfield, the team’s legendary stadium.
“The first time I stepped on an NBA court I became a businessman,” said Mr. James, who is 26 years old. “This is a great opportunity for me.”
Could we be seeing LeBron on this side of the pond a little more often?!
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