Jordan’s Global Innovation Design Director has admitted to MVP that, at one point, the brand ‘may have lost way a little bit’ with regards...
Under Armour may have failed to lure Kevin Durant away from Nike, but the company’s boss says their bid for him proves “there’s no deal too big...
Nike and Jordan Brand are hosting their latest World Basketball Festival in Barcelona this weekend, and MVP will be there…
After dropping exclusively in Chicago, the “Ferrari” Air Jordan 14 Retro is set for a wider release.
The battle for Kevin Durant just took another turn, with reports that Nike is set to match the $285m-odd that Under Armour is offering the...
Jordan Brand and Chris Paul have introduced the Jordan CP3.VIII
2K Sports have released the official trailer for the highly-anticipated NBA 2K15 video-game which features the ‘Inside the NBA’ studio. ‘Yakkem’ is the name given...
Rising basketball brand Under Armour Inc. are reportedly close to agreeing a $30m per year deal with Kevin Durant to steal him away from the...
Adidas are not wasting time enhancing their growing list of clientèle after announcing the additions of Joel Embiid and Marcus Smart. The rookie pair were...
The official NBA 2K15 cover has been revealed, with reigning league MVP Kevin Durant the featured star. After Durant won MVP 2K announced that he...