British Basketball Previews Upcoming Re-Brand

The British Basketball Federation (BBF) has previewed their new re-brand which will be the visual identity of the sport moving forward, to be rolled out in the coming weeks.

Together with photography and motion studio Shadowplay, Mr B & Friends has created a brand and graphic language that ‘reflects the urban roots of the sport, appealing to a streetwise and diverse audience’. The entire rebrand was delivered as part of a value-in-kind sponsorship with GB Basketball.

Steve Richardson, Executive Creative Director of Mr B & Friends, says, “We were thrilled to be a part of the transformation of GB Basketball and will be backing the team as they head for future success in the World Cup and beyond.

“As a creative business, we thrive when clients are open to brave ideas and collaboration. This is a complete first for us, creating an identity of this scale ‘live’ on the day, but the hard work has paid off. Basketball is all about the kinetic energy created by the bounce of the ball. We decided to reflect the impact and reach of basketball with a pop-up street art and film event.”

Lisa Wainwright, CEO of British Basketball, commented:

“We are delighted with the new brand for GB Basketball. The energy and impact chimes with our new vision and will help propel us to success as we target additional funding for the team going forward. We look forward to rolling this new brand identity out across all our assets in time, from team uniforms to website and digital.”

The new brand was revealed at an art gallery style event at Mr B & Friends studio where the actual prints from the day were on display, and given to invited guests and players.

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