BBL LAND BBC BROADCAST DEAL
The BBC are to broadcast 32 games from the British Basketball League and its sister league, the WBBL, next season under a new deal.
The showpiece BBL Cup, Trophy and Playoff finals are all included in the package which will only be broadcast via the BBC’s website and Red Button services.
However league sources confirmed a secondary deal with Sky Sports could still be added after extensive talks over a return to the satellite broadcaster.
“It’s fantastic that we can take the momentum and potential which was showcased at the Molten Play-Off Finals and turn it into something special with 64 hours of basketball content on BBC platforms – live and free-to-air worldwide,†said BBL commercial director Bob Hope.
“We are particularly delighted to be able to work with a partner as distinguished as BBC Sport and, importantly, this is not only about broadcasting live games, but collaborating to develop digital content more broadly.
“We hope that both existing basketball fans and many new fans waiting out there will love having such accessibility to the great, action-packed sport which is basketball.”
BBC director of sport Barbara Slater added: “We are particularly excited about the opportunity that basketball affords as a sport with a digitally savvy audience.â€
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