KELLETT TO HELM BASKETBALL ENGLAND
Basketball England has ended its protracted search for a chief executive by appointing Stewart Kellett to the role.
The new arrival, who starts officially in January, joins the troubled governing body from British Cycling where he was Director of Recreation and Partnerships.
Kelley has been tasked with achieving “sustainable growth within the sport, build the profile of basketball and grow participation across all age groups”, a similar mission from his previous role where he was in charge of cycling’s corporate strategy and growth while delivering its successful Sky Ride participation campaign. However he will also have to oversee the assimilation of the organisation into the new British Basketball Federation who are expected to assume some of the strategic oversight of the sport.
Prior to his spell at British Cycling he worked as Regional Director at Sport England and CEO at the Lancashire Sport Partnership.
“It’s well known across the sporting landscape that basketball’s opportunity in this country is huge, from grass roots to the professional level,” said Kellett. “I’ve been impressed by the ambition demonstrated by the Board to take the sport forward at all levels and leverage the power of basketball beyond the court. I feel privileged to be part of basketball in this leadership role and I’m really looking forward to working with the staff, the basketball community and key partners.”
Kellett fills the void vacated by the messy departure of Huw Morgan earlier this year amid a failed battle to take over the BBL licence, backed by American investment. His initial to-do list will be to regenerate Basketball England where, sources say, staff morale is low after a series of cutbacks during his predecessor’s reign.
“Stewart was an outstanding candidate who not only demonstrated a record of success at British Cycling but also has a real belief in all aspects of basketball in England,” said BE director Mark Clark. “He will provide great leadership and vision for the sport and governing body, and we look forward to him joining.”
Photo: BE
Do you like our work?
We have a tiny favour to ask. In 2018 we set out to make Hoopsfix sustainable by building our relationship directly with our readers. Up until now, Hoopsfix has been creating editorials, videos and podcasts to provide sorely missing coverage of the British game and its distinct culture and community.
We have funded Hoopsfix with our freelance work creating basketball media, but sadly that means not only does it fall behind our client’s priorities, but some of those clients are the same organisations we need to report objectively on putting us in a conflicted position.
We want to devote more time to our mission of helping British basketball reach its potential, and produce even more content for the basketball community by making Hoopsfix a sustainable 100% independent business funded directly by our readers through Patreon.
If everyone who enjoys our content chose to support us, our future would be much more secure. For as little as $3 per month, you can support Hoopsfix – and it only takes a minute.
We are tremendously honoured and humbled to have a community of people who value what we do, and we look forward to being at the forefront of the British game as it continues to evolve.
0 comments