BBL to Broadcast Games Live & On-Demand on YouTube for Free

The BBL has announced the vast majority League, Cup, Trophy and Play-Off games will be free-to-view on the league’s YouTube channel this season.

The games will be both available live or on-demand, at no cost, whilst the league is also planning a new YouTube magazine-style show for launch in December, to go along with regular edited game highlights and the traditional top plays of the week.

“I am delighted to be able to announce that barring venue changes and access challenges, the vast majority of BBL games will be made available on YouTube,” Bob Hope, BBL’s Commercial Director said.

“Being in control of our broadcast rights and moving all the action free-to-view will be a real game-changer. This move will allow increased viewing opportunities for our existing fanbase and will act as a prominent shop-window for attracting new fans to the BBL.”

“This exciting move will see more eyes on the sport than ever as there is a significant younger audience out there that we wish to engage with – this audience is of the generation that is not accustomed to paying for their sporting content, so with this move we are addressing their needs.”

This announcement is central to BBL`s overall media strategy of attempting to drive new audiences to the sport by offering a compelling mix of live free-to-view games along with video-on-demand, highlight packages and short-form game snippets.

It does not mean however, that the BBL has given up on a TV deal, with MVP’s Mark Woods reporting there are advanced discussions with Channel 4 at the moment.

Every BBL game will be made available on YouTube withstanding venue changes or unforeseen access or technical circumstances.

Get subscribed to the BBL’s YouTube channel here.

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