- National Teams
The BBL has announced the vast majority League, Cup, Trophy and Play-Off games will be free-to-view on the league’s YouTube channel this season.
The games will be both available live or on-demand, at no cost, whilst the league is also planning a new YouTube magazine-style show for launch in December, to go along with regular edited game highlights and the traditional top plays of the week.
“I am delighted to be able to announce that barring venue changes and access challenges, the vast majority of BBL games will be made available on YouTube,” Bob Hope, BBL’s Commercial Director said.
“Being in control of our broadcast rights and moving all the action free-to-view will be a real game-changer. This move will allow increased viewing opportunities for our existing fanbase and will act as a prominent shop-window for attracting new fans to the BBL.”
“This exciting move will see more eyes on the sport than ever as there is a significant younger audience out there that we wish to engage with – this audience is of the generation that is not accustomed to paying for their sporting content, so with this move we are addressing their needs.”
This announcement is central to BBL`s overall media strategy of attempting to drive new audiences to the sport by offering a compelling mix of live free-to-view games along with video-on-demand, highlight packages and short-form game snippets.
It does not mean however, that the BBL has given up on a TV deal, with MVP’s Mark Woods reporting there are advanced discussions with Channel 4 at the moment.
Every BBL game will be made available on YouTube withstanding venue changes or unforeseen access or technical circumstances.
Get subscribed to the BBL’s YouTube channel here.
We have a tiny favour to ask. In 2018 we set out to make Hoopsfix sustainable by building our relationship directly with our readers. Up until now, Hoopsfix has been creating editorials, videos and podcasts to provide sorely missing coverage of the British game and its distinct culture and community.
We have funded Hoopsfix with our freelance work creating basketball media, but sadly that means not only does it fall behind our client’s priorities, but some of those clients are the same organisations we need to report objectively on putting us in a conflicted position.
We want to devote more time to our mission of helping British basketball reach its potential, and produce even more content for the basketball community by making Hoopsfix a sustainable 100% independent business funded directly by our readers through Patreon.
If everyone who enjoys our content chose to support us, our future would be much more secure. For as little as $3 per month, you can support Hoopsfix – and it only takes a minute.
We are tremendously honoured and humbled to have a community of people who value what we do, and we look forward to being at the forefront of the British game as it continues to evolve.
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.