TikTok partners with BBL & BE in push for British basketball

TikTok, the fast-rising short form video social media platform has partnered with the British Basketball League (BBL) and Basketball England (BE) to launch the #BritishBasketball hashtag challenge and showcase the best of British basketball.

In what is the first ever basketball focused campaign on TikTok in the UK, the BBL and BE are inviting basketball lovers to share their best basketball content on TikTok, with an opportunity to be spotlighted by the platform as it’s going to be the first hashtag on the TikTok UK discover page starting on Sunday.

“Our team have been using TikTok to share basketball content to a new audience and we’ve been encouraged to see it getting a great response,” said Basketball England Marketing and Communications director Anthony Jepson.

With more than 31 billion video views, #basketball has cemented itself as one of the most popular sports on TikTok and #BritishBasketball is on the rise with numerous clubs from the BBL joining the platform.

TikTok Creators will have access to exclusive behind-the-scenes content from the likes of Sheffield Sharks, Leicester Riders, London Lions, Glasgow Rocks, Plymouth Raiders, Bristol Flyers and Surrey Scorchers.

BBL’s Head of Communications Selina Conroy added:

“We’re excited to be working with TikTok to showcase #BritishBasketball and the talent in the BBL to people not only in the UK but across the world. From the hustle of training to the thrill of gameday, TikTok allows us and our clubs a unique and direct way to share with our fans and communities.

“We’ve also loved seeing great basketball content shared by fans and creators from the basketball community and cannot wait to see what they share on the hashtag to celebrate the sport we love!”

Get involved by registering on TikTok – following Hoopsfix – and posting your videos with the hashtag #BritishBasketball.

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