- National Teams
The British Basketball League (BBL) have announced a new broadcast deal which will see a weekly game shown on FreeSports TV.
The deal begins with Sunday’s BBL Cup final at Arena Birmingham with the game now available on the free-to-air channel as well as on the BBC Sport Red Button.
The agreement will see the BBL being shown across a number of platforms and will complement existing weekly coverage by both BBC Sport and UNILAD – as well as Livebasketball.tv who show every BBL game via subscription.
“We are delighted to be showcasing the UK’s top basketball League on television and thrilled that we can bring free access to over 18 million UK homes,” said Operations Manager at FreeSports, Richard Webb.
“Basketball is now the second most played sport by school children in the UK with over 35% participating so we believe it only right that British Basketball is put front and centre in the continued growth of the sport.”
BBL Commercial Director, Bob Hope added: “In an exciting development we would like to welcome FreeSports as a brand new BBL partner. FreeSports is to televise 15 live BBL games, commencing January 28, 2018 to the end of the current season.
“The additional exposure this provides, will give The British Basketball League unprecedented media coverage, substantially increasing our viewing audience of League games and adding further to our commercial appeal.
“Most significantly, this new agreement will provide fans with the opportunity to watch an additional game each week, free to air, on traditional big screen television format, thereby adding to the value of the online and mobile options provided by our other media partners, BBC Sport, UNILAD and LiveBasketballTV.”
The initial schedule can be found HERE.