BBF Publish 12-Year Strategy & Vision Document for British Basketball

The British Basketball Federation (BBF) has today published its vision and strategy document, ‘Transforming Basketball in Britain Together’, that will guide the direction of the sport for the next 12 years.

The document (published in full below) is the culmination of five months of research and analysis led by new BBF Chair Nick Numby, using Deloitte and a public consultation via futureofbasketball.co.uk. The BBF describes it as “just the beginning of the process and engagement” as they aim to “create a culture that will sustain growth in the long term”.

The long-term vision includes six interlinked strategic outcomes, that look at developing successful GB teams from Under-16’s to Senior level as well as targeting the domestic leagues and increasing the awareness and profile of the sport with more opportunities to play the game, along with 10 immediate strategic priorities.

The BBF says they will now work with six advisory working groups to develop the actions plans to deliver these with milestones and targets against which progress will be measured, aiming to be completed by the end of 2016.

“The time is right to be taking on the challenge of transforming basketball in Britain with the coming together of the three home nations and in the context of the new DCMS led strategy for Active Nations,” said BBF Chairman, Nick Humby.

“We have made the first steps in building the relationships to foster belief and confidence in our sport and we look forward to making progress in the months and years ahead.”

Basketball England CEO, Stewart Kellett, added: “It is a very exciting time for basketball, with many opportunities to get the game at the forefront of the nation. Setting out a direction and ambition for the sport is just the start.

“The next phase will be about engaging more and making things happen. Basketball England will be asking clubs, coaches, referees, officials and other stakeholders, about their current and future needs. We’ll use these responses to help us make better decisions and to become more accessible and sustainable. We’ll be announcing our plans and ways to engage in the coming weeks.”

The document outlines a top 10 of strategic priorities, which are as follows:

1 – Build a deep understanding of the sport across Britain and use insight to inform all key decisions throughout the sport.
2 – Secure investment into the system from UK Sport, Sport England, sportscotland, Sport Wales and explore other government sources.
3 – Showcase basketball via widely-available engaging content and broadcasts which create an ‘appointment to view‘.
4 – Create a central sales strategy to represent the sport’s rights and drive commercial income.
5 – Develop a clear facilities strategy for basketball, creating hubs and arenas that sit at the heart of communities.
6 – Work with delivery partners to recruit and retain male and female players with supporting advice, development and competitions.
7 – Improve the standard of coaching and officiating and grow the pool at every level of the game.
8 – Relaunch the BBL in Britain and raise its governance and performance standards.
9 – Support and develop the women’s game at club and WBBL level.
10 – Develop a clear National team style and performance plan, appropriately staffed to help all international teams achieve consistent medal zone success.

The BBF officially comes into FIBA membership in 2016 representing England, Scotland and Wales with its aim of ‘creating a single unifying vision for the sport which is underpinned by clear strategic objectives and accountabilities between the three home country associations, the BBF and their delivery partners.’.

You can view the entire document below:

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