BBL 3on3 Project Launch Website & Video
Proj3kt 3on3, the BBL Foundation’s pilot programme awarded £200k in funding two months ago, has seen over 2000 attendees in its first eight weeks of operation as they launch their official website.
The programme is designed to test ways of engaging boys and girls in the key 16-19 year old age bracket, across a number of locations throughout England delivered by BBL clubs. With world governing body FIBA hoping the 3on3 version of the game will become an Olympic sport in its own right at Rio 2016, it is seen as an ideal way to provide more opportunities to play the format in the UK.
“We are very encouraged by the initial success the programme is having and the way the BBL clubs involved have seized the opportunity to build on the positive momentum of London 2012 and motivating young people to play sport,” commented BBL Foundation COO Gary Atyes.The video (seen above) and website launch coincide with the second part of the campaign starting in January, which will see regional weekend tournaments with prizes, giveaways and music, adding to the current regular sessions being run across England. These regional tournament winners will get chance to play in the finals on the 9th of March in front of a large crowd at the Emirates Arena, which plays host to the BBL Trophy final.
If you’re interested in playing some 3 on 3, check out the Proj3kt 3on3 website.
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