The 2014 Basketball World Cup wasn’t the only big bball event going down in Spain this month. Nike jumped on the hoops hype to host...
There was something a little different about LeBron James as he unveiled his new Nike sneaker last night.
Check out the 2014 #SneakerBall dunk contest in Madrid on Friday night – featuring Rafal Lipinski (Lipek), Porter Maberry (What’s Gravity), Dmitry Krivenko (Smoove), and...
Jordan’s Global Innovation Design Director has admitted to MVP that, at one point, the brand ‘may have lost way a little bit’ with regards...
Under Armour may have failed to lure Kevin Durant away from Nike, but the company’s boss says their bid for him proves “there’s no deal too big...
Nike and Jordan Brand are hosting their latest World Basketball Festival in Barcelona this weekend, and MVP will be there…
After dropping exclusively in Chicago, the “Ferrari” Air Jordan 14 Retro is set for a wider release.
The battle for Kevin Durant just took another turn, with reports that Nike is set to match the $285m-odd that Under Armour is offering the...
Check out Oliver Ilunga showing no mercy as he crosses and DROPS a girl before dropping a behind the back dime at the Nike Foot...
John Ware shoots his way to a place at the Foot Locker 3 point contest final in Madrid – and the chance to win a...