Ashley Hamilton launches professional 3×3 team, ‘London 3×3’

By Miguel Villafuerte on April 19, 2025

Photo credit: Instagram @london.3x3

Great Britain international Ashley Hamilton, and former player Alice Hamilton, are aiming to give British players the chance to play professional 3×3 basketball after creating the UK’s first professional men’s 3×3 basketball team.

‘London 3×3’ are set to make history when they make their international debut on the FIBA 3×3 World Tour in Utsunomiya, Japan, on April 26–27, competing as the 10th-ranked team in the world.

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A post shared by Ashley Hamilton | Basketball | Financial Advisor (@agphamilton)

They have entered the global stage through a strategic partnership with Drive 3×3, acquiring their FIBA ranking from their Princeton team that used to compete on the World Tour.

They will be the second British team to play in the World Tour, following on from London Enforcers in 2022 who qualified after winning Ball Out.

Though the team won’t be fully professional this season, the goal is to have a fully professional team and staff by year 2, as the Hamiltons, who are husband and wife, are in the process of seeking a headline sponsor.

Exclusive watch parties will be held in London for fans to come together and follow the squad, which will feature Ashley Hamilton, and Americans Austin Butler and Justin Pierce, alongside Canadian Jerome Desrosiers.

London 3×3 open the tour against Toulouse from France, before facing Riffa from Bahrain, with both pool games taking place on April 26.

The founding of London 3×3 comes off the back of a growing focus on the 3-aside version of the game, following on from England’s 2022 Commonwealth Games gold in Birmingham, and a 2024 FIBA 3×3 Europe Cup quarter-finals appearance last year for a team that Ashley featured in.

3×3 basketball continues to grow globally in popularity after making its’ Olympic debut in Tokyo 2020, and with the number of teams in the men’s and women’s competitions at the next Olympics increasing from eight to 12, the Hamiltons believe it’s only a matter of time before the UK can support a pro team.

Find out more information at London3x3.com.

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