SLB announces exclusive broadcast deal with DAZN

The Super League Basketball (SLB) has announced an exclusive broadcast rights deal with DAZN, with all games to be aired for free to audiences worldwide.

With the new season starting this week, DAZN will create a dedicated on-platform environment for Super League Basketball which will house live and on demand content from across the competition.

Hoopsfix understands DAZN beat out competition from the likes of Sky Sports and ITV X for the rights.

Fans will now be able to watch every game live and on demand from across the league, all of which will be available at no cost.

“We want to use our reach and industry-leading technology to bring these competitions to existing and new audiences, fostering a truly fan-centric global community,” Shay Segev, CEO of DAZN Group, said.

“Super League Basketball is at a turning point in its history and is a property with exceptional potential for commercial growth – we are delighted to add it to our growing international portfolio of basketball and to join them in building an exciting future. DAZN is rapidly becoming the global Home of Basketball and SLB will form an important part of this.” 

FIBA also has a deal with DAZN, along with the pro leagues in France, Italy, Australia and Japan.

“We are delighted to partner with DAZN for our global broadcast media rights,”
Vaughn Millette, interim Chair of Super League Basketball added.

“From our earliest conversations, we’ve been impressed by DAZN’s unwavering passion to promote and grow the sport of basketball. Bringing innovation and imagination to enable us to best serve our fans, the teams and continuous broadcast coverage of the league.

“Over the last few years, DAZN has demonstrated its commitment to growing the sport by securing numerous international basketball rights. SLB’s addition to this line-up, means that fans will find a broadcast home for basketball on DAZN. Super League fans will be able to watch every game live and free to air as we take our place alongside the likes of France and Italy’s elite national basketball leagues. We can’t wait to get started.”

Through the dedicated Super League Basketball environment on DAZN, content from across the British competitions will be positioned alongside DAZN’s other free offerings, marketed to both its main subscriber base and basketball enthusiasts globally.

With a user interface initially available in English, the service will expand to up to seven languages, including Spanish, Italian, German, Japanese, and Portuguese in select markets. 

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