Manchester’s pro franchise reveals new brand identity

The new Super League Basketball franchise in Manchester has revealed their brand identity as they will go under the name Manchester Basketball.

With two marks, both a ‘Mcr’ script style logo and an emblem with a basketball with the words ‘Manchester Basketball’ circling it, the logos will be used interchangeably through the season.

In an open letter to the Manchester supporters, the club, which was purchased by the Sherwood Family Investment Office this summer, thanked the fanbase for its patience and explained some of the work that has been happening behind the scenes.

“We’re conscious that we’ve been a little quiet lately,” they said in a statement.

“We wanted to reach out to update you all on what we’ve been up to behind the scenes.

“The foundation for a sustainable, successful Manchester basketball franchise is making great progress.

“Our goal is to grow our club over the next few years, to reconnect with our community and the city, and to elevate basketball across the city. We’re talking with key stakeholders in Manchester as we look to build our relationships with the Council, Universities and local & national businesses.

“You the fans are our most critical partners. With the season less than a month away, you can expect an increase in exciting announcements: coaches, player signings, merchandise, kit launches and more.

“We will officially begin the season as Manchester Basketball.”

With the Manchester Giants still owned by Basketball League Limited; the 777 Partners-owned holding company that the BBL operated through before losing the professional league license, the new franchise had no choice but to start under a new name.

The club confirmed that the National Basketball Performance Centre at Belle Vue will once again be the home for Manchester’s professional franchise.

Do you like our work?

We have a tiny favour to ask. In 2018 we set out to make Hoopsfix sustainable by building our relationship directly with our readers. Up until now, Hoopsfix has been creating editorials, videos and podcasts to provide sorely missing coverage of the British game and its distinct culture and community.

We have funded Hoopsfix with our freelance work creating basketball media, but sadly that means not only does it fall behind our client’s priorities, but some of those clients are the same organisations we need to report objectively on putting us in a conflicted position.

We want to devote more time to our mission of helping British basketball reach its potential, and produce even more content for the basketball community by making Hoopsfix a sustainable 100% independent business funded directly by our readers through Patreon.

If everyone who enjoys our content chose to support us, our future would be much more secure. For as little as $3 per month, you can support Hoopsfix – and it only takes a minute.

We are tremendously honoured and humbled to have a community of people who value what we do, and we look forward to being at the forefront of the British game as it continues to evolve.

Support Hoopsfix