BBL signs another US broadcast deal, with YES Network

The British Basketball League has announced another US broadcast deal, with the YES Network, the most-watched regional sports network in the United States.

As part of this collaboration, the YES Network’s YES App will stream two live British Basketball League games per week each Thursday and Friday starting at 2:30 pm ET, with the first League game airing today (Leicester Riders vs. London Lions at 2:30 pm ET).

The deal is the third US broadcast deal the league has now signed, with NESN being the first, and NBC the second.

“We’re very excited about our partnership with the YES Network, the most-watched regional sports network in the US, to bring our League into the homes of the New York tri-state area,” British Basketball League Chief Executive Officer, Aaron Radin, said.

“This announcement marks a major milestone for our League, signifying our continuing growth and ambitions.

“We are committed to delivering high-quality sports entertainment to the YES Network’s viewers to build an audience with new overseas fans.”

The games will be available on the YES App to subscribers in YES’ regional footprint, which includes all of New York State and Connecticut, northern and central New Jersey and northeastern Pennsylvania. The network has been the most-watched regional sports network in the country for 18 of the past 20 years.

In addition to the two games streamed weekly, fans can enjoy replays of select games on the YES Network’s linear channel Thursday or Friday in primetime. The British Basketball League’s brand-new UNBEATABLE magazine show will also air on the YES Network and the YES App.

British Basketball League schedule live on the YES App (schedule subject to change)

Friday, December 01, 2023: Leicester Riders vs. London Lions, Air Time: 2:30 pm ET
Thursday, December 07, 2023: Manchester Giants vs. Surrey Scorchers, Air Time: 2:30 pm ET
Friday, December 08, 2023: Newcastle Eagles vs. Bristol Flyers, Air Time: 2:30 pm ET
Thursday, December 14, 2023: Manchester Giants vs. Bristol Flyers, Air Time: 2:30 pm ET
Friday, December 15, 2023: Leicester Riders vs. Caledonia Gladiators, Air Time: 2:30 pm ET
Friday, December 22, 2023: Sheffield Sharks vs. Bristol Flyers, Air Time: 2:30 pm ET
Thursday, January 04, 2024: London Lions vs. Newcastle Eagles, Air Time: 2:30 pm ET
Friday, January 05, 2024: Newcastle Eagles vs. Manchester Giants, Air Time: 2:30 pm ET
Thursday, January 11, 2024: Sheffield Sharks vs. Caledonia Gladiators, Air Time: 2:30 pm ET
Friday, January 12, 2024: Manchester Giants vs. London Lions, Air Time: 2:30 pm ET
Thursday, January 18, 2024: Caledonia Gladiators vs. Surrey Scorchers, Air Time: 2:30 pm ET
Friday, January 19, 2024: Newcastle Eagles vs. Leicester Riders, Air Time: 2:30 pm ET

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