BBL announces second US broadcast deal, with NBC Sports Regional Networks

The British Basketball League has announced another US media rights agreement for the 2023/24 season with NBC Sports Regional Networks (RSN).

Through the partnership, basketball fans in the San Francisco Bay Area, Chicago, and Philadelphia regions will now have the opportunity to enjoy top-tier British basketball action on NBC Sports Bay Area, NBC Sports California, NBC Sports Chicago and NBC Sports Philadelphia, respectively.

The deal is the second US broadcast deal announced this month, adding to the arrangement with New England Sports Network revealed last week.

The NBC regional sports networks will showcase two weekly games, taking place every Thursday and Friday, along with Men’s and Women’s tentpole events, including the 2024 British Basketball League Trophy Finals (Jan 27-28), the 2024 British Basketball League All-Star Game (Mar 17), and the 2024 British Basketball League Playoff Finals (May 19).

“This deal between NBC Sports Regional Networks and the British Basketball League signifies a major step forward for our League,” the League’s Chief Executive Officer, Aaron Radin, said.

“Bringing the excitement of British basketball to fans across these regions gives us an opportunity to welcome new fans into our League and showcase our world-class talent – a number of whom hail from American colleges – to new audiences.

“As the CEO of the League and a former NBC Universal employee, I am incredibly proud of this partnership because I know the opportunities this gives our organisation, and British basketball, to reach new fans.”

The broadcast deals means the YouTube streams will now be geoblocked in the US.

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