Leicester Riders reveal rebrand for new season

Leicester Riders have revealed a rebrand ahead of the 2023/24 season, to ‘usher in a new era of Riders basketball’.

The Riders have evolved their logo throughout their 56-year history as Britain’s oldest professional basketball club, with the latest update being a decade since the last one.

“It’s been 10 years since the previous logo was created, as we thought it was the fitting moment for us to re-evaluate the Riders brand,” Leicester Riders Managing Director, Russell Levenston, commented.

“Looking at how branding has changed over the past decade, we thought it was the right time to refresh ours.

“Thank you for all the work 5or6 has put into supporting the Club both with the rebranding and their continued support through the years. We have worked closely with the team there since they designed the last logo in 2013.

“What is especially pleasing is the new brand’s versatility, and how it can incorporate everything we are about, from our pathways and community work through to the pros.

“These are exciting times for the club, and we look forward to seeing how the brand grows over the coming years. We hope everyone loves it as much as we do!”

The updated brand – which has received an overwhelmingly negative reaction on social media – will cover every facet of the Club, from its community work with the Leicester Riders Foundation, its player pathways and development through Charnwood College and Loughborough University, to the first teams in the British Basketball League and Women’s British Basketball League.

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