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Hennessy and the NBA today unveiled the UK’s first floating basketball court on the River Thames in London, in celebration of the NBA’s 75th Anniversary Season and the 2022 Finals.
The floating court is the latest iteration of ‘Courts Beyond Limits’ – a globe travelling series from Hennessy and the NBA that unveils first-of-their kind basketball courts at iconic locations around the world. It is travelling along the river from Woolwich to The Houses of Parliament, will kick off a three-day celebration of basketball in the capital.
There is currently a #HennessyxNBA court being tugged down the Thames 👀
— Hoopsfix (@Hoopsfix) June 9, 2022
Upon its docking at Butler’s Wharf, the court will play host to an opening ceremony featuring AJ Tracey, honouring the long-standing connection between basketball and hip hop, and the sport’s influence on UK culture. The West London born rapper and global star will take to the court for an exclusive live performance at 7.30pm BST, broadcast to fans worldwide on YouTube:
On Friday 10 June, the court will play host to an influencer tournament, ‘London’s Got Game’, bringing together some of the capital’s biggest names, hosted by Ovie Soko. GRM Daily, Link Up TV, Bone Soda, Complex, Trench, No Signal, The Basement and Black Butter will all have teams in the tournament.
On Saturday 11 June, the court opens to the public, as Hennessy invites the city’s basketball fans ages 18+ to celebrate the NBA and play on the floating court at a free-to-attend event. Attendees will have the chance to take part in free throw challenges and learn trick shots from the pros, whilst enjoying one complimentary Hennessy cocktail plus street food and live DJs.
The activity, which celebrates London’s love of basketball, continues a long-term, global commitment from Hennessy to invest in the sport. Following court makeovers in Montreal, Johannasburg, Barbados and Hong Kong, the brand will be renovating one community court in the UK and working with a local British artist to reimagine what it looks like.
Tickets for Saturday 11 June can be registered for here.