The first year of Nike’s partnership with the NBA brought fans closer than ever to their home teams with the introduction of City Edition uniforms.
The approach was straight-forward: take features of a team’s city and incorporate them into the uniform’s design. But the inspirations were far from simple. Architecture, landmarks, famous figures and mottos became creative backdrops for the jerseys, creating a piece of fan culture that’s wholly loyal to communities across the League.
This year, City Edition uniforms are back, and each jersey offers more details that provide a deeper look at a team’s relationship with its city. Some elements are familiar. Others are new. One point that hasn’t changed: City Edition uniforms come straight from the source — the fans who form the cultures of their zip codes.
They are now available to UK fans on NBAStore.eu – click here to buy now! There is also limited availability with our friends over at Hardwood Ventures.
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