BBL Announce Six-Year Broadcast Deal with Perform

The British Basketball League (BBL) has announced a six-year deal with digital sports content and media group, Perform – who will manage the league’s broadcast and digital rights.

The long-term deal sees all of this season’s BBL games streamed on Perform’s Watch&Bet service, whilst a number of games will also be available on LiveBasketball.TV.

“This partnership with Perform Group is an absolute game changer for the BBL and the sport of basketball in the UK,” said BBL Commercial Director, Bob Hope.

“It represents a massive investment in the sport, and it will allow games in the BBL to be streamed to a worldwide audience.

“We are particularly delighted to be able to deliver top BBL club action via a well-established partner like Perform.

“We are confident that both our existing basketball fans, and many new fans, will appreciate this new accessibility to the great, action-packed sport that is BBL basketball.”

Simon Denyer, Group CEO for Perform added, “We are delighted to reach this agreement with the BBL.

“It is great news for the sport of basketball in the UK, and will enhance the portfolio of products we can offer to basketball fans worldwide.

“We believe this partnership illustrates that Perform is a committed investor in the global game. We are excited about the BBL plans and growth strategy, and the potential of this deal to broaden our ties to British Basketball.”

This will run alongside the BBL’s broadcast deal with BBC Sport with 32 BBL/WBBL games televised from December, including all six major finals.

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