Hoopsfix Podcast Ep.3: Interview with David Leyden Dunbar, BBL Commercial Director
The Hoopsfix Podcast returns for Episode 3, with BBL Commercial Director, David Leyden Dunbar.
The BBL has taken huge steps forward commercially in the past 12 months, and it is no surprise it coincides with Leyden Dunbar’s full time appointment.
In this episode, hear from David on:
- How his position came about and his background before joining the BBL
- The biggest issues he felt the BBL was facing when he joined
- Why the league decided to create and launch BBL TV, despite it being heavily subsidised by the league
- How he repositioned how the league was being “sold” to commercial partners to ensure success
- Why the league has not yet pursued a title sponsor
- Why the Eurosport TV deal is not a step backward
- What his hopes are for the future of the BBL
As always, I’d love to get your feedback, come back after you’ve listened and lets get some discussion going in the comments.
The show has been approved on iTunes – find it here and please subscribe to automatically receive new episodes straight to your phone/computer/tablet (ignore the BBC 5 Live podcast it has automatically pulled in on iTunes, I’m working on getting it removed)!
Today is also the last day you are able to get BBL TV at the special early bird discount price, find out more information and sign up here.
Without further ado, Episode 3:
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