- National Teams
British Basketball and the British Basketball League have announced that, with immediate effect, the BBL will be taking responsibility for the promotion, management and staging of all home Great Britain basketball events for the senior teams.
The BBL will replace sports marketing agency Fast Track in what is thought to be a cost cutting exercise. With both men and women’s GB teams having already qualified for their respective Eurobaskets, there will be a number of home warm-ups which will now be staged with the support of the BBL
“We are delighted to be working with the BBL, and believe strongly that we must get on now with the planning for a huge summer for British basketball,” said British Basketball’s Commercial Director Simon Tuckey. “We have seen the great progress the BBL has made in recent years in staging high quality events, and it is only right that our sport, under our “Closer to the Action” brand, should work closely together to ensure we give the basketball consumer the best possible experience, while strengthening the commercial position of British Basketball.”
Andy Webb, BBL’s Chief Operating Officer, will be responsible for organising the home Tests, and said: “The BBL is extremely excited to take on this role in partnership with BB, and we have already started the initial planning for the summer home games for the Standard Life GB men and women. We strongly believe that by planning now we can ensure the events are a commercial success, and that also helps in turn to ensure the teams are as well prepared as possible.”
BB and BBL expect to announce details of the pre-European Championship test games in Great Britain in the next few weeks.
Image credit: Mansoor Ahmed/Mansoor Ahmed Photography