New Era Stratford Store Transformed for NBA London
New Era, the international lifestyle brand famous for its headwear, has announced the UK launch of The NBA Room, a week long event at the New Era Stratford Store to give fans exclusive access to NBA headwear and to celebrate the game with various competitions and prizes.
Following its major success in Berlin last October, The NBA Room in London opened four days ago and will run until January 20th.
The New Era Stratford Store at Westfield Stratford City has been transformed, taking on the look and feel of an authentic basketball court. The unique space includes a basketball hoop for the Slam Dunk 180 competition where a lucky participant, who shoots three hoops in a row, will be in for a chance to win a £50 New Era gift card or a runners up prize of a £30 gift card.
The NBA Room also has authentic floor markings and spectator seats, allowing sports fans and savvy shoppers the opportunity to purchase official NBA 59FIFTY, 9FIFTY Snapback, 9FORTY and Trucker headwear in a truly unique pop-up setting. In addition, New Era will be offering shoppers the chance to win a signed basketball by an NBA team when signing up to the mailing list in store.
We got a chance to check it out this week and it’s nice (and easy to be in with a chance of winning), so make sure if you’re around East London you pop in!
Do you like our work?
We have a tiny favour to ask. In 2018 we set out to make Hoopsfix sustainable by building our relationship directly with our readers. Up until now, Hoopsfix has been creating editorials, videos and podcasts to provide sorely missing coverage of the British game and its distinct culture and community.
We have funded Hoopsfix with our freelance work creating basketball media, but sadly that means not only does it fall behind our client’s priorities, but some of those clients are the same organisations we need to report objectively on putting us in a conflicted position.
We want to devote more time to our mission of helping British basketball reach its potential, and produce even more content for the basketball community by making Hoopsfix a sustainable 100% independent business funded directly by our readers through Patreon.
If everyone who enjoys our content chose to support us, our future would be much more secure. For as little as $3 per month, you can support Hoopsfix – and it only takes a minute.
We are tremendously honoured and humbled to have a community of people who value what we do, and we look forward to being at the forefront of the British game as it continues to evolve.
-
-
-
FIBA suspends British Basketball Federation
-
Chris Grant resigns as Chair of the British Basketball Federation
-
FIBA suspension forces cancellation of GB men’s fixtures
-
NBA Europe unveils more plans as European Parliament questions American commercialisation
-
British Basketball mourns the passing of Coach David Lavinier (1970-2025)
-
-
0 comments