New Era Stratford Store Transformed for NBA London - Hoopsfix.com

New Era Stratford Store Transformed for NBA London

New Era NBA Stratford

New Era NBA StratfordNew Era, the international lifestyle brand famous for its headwear, has announced the UK launch of The NBA Room, a week long event at the New Era Stratford Store to give fans exclusive access to NBA headwear and to celebrate the game with various competitions and prizes.

Following its major success in Berlin last October, The NBA Room in London opened four days ago and will run until January 20th.

The New Era Stratford Store at Westfield Stratford City has been transformed, taking on the look and feel of an authentic basketball court. The unique space includes a basketball hoop for the Slam Dunk 180 competition where a lucky participant, who shoots three hoops in a row, will be in for a chance to win a £50 New Era gift card or a runners up prize of a £30 gift card.

The NBA Room also has authentic floor markings and spectator seats, allowing sports fans and savvy shoppers the opportunity to purchase official NBA 59FIFTY, 9FIFTY Snapback, 9FORTY and Trucker headwear in a truly unique pop-up setting. In addition, New Era will be offering shoppers the chance to win a signed basketball by an NBA team when signing up to the mailing list in store.

We got a chance to check it out this week and it’s nice (and easy to be in with a chance of winning), so make sure if you’re around East London you pop in!

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