For Nike, it has already been a pretty big year in terms of basketball in the UK. The 3 on 3 tournament overlooking the Thames, the World Basketball Festival in Brixton…these are events that people will be talking about for a long time. However, they may have just trumped all of that with the unveiling of ‘The Regal’ – the renovation of a purpose built basketball court in London at the Black Prince Community Hub, that will be free to use.
The dramatic transformation of this dedicated indoor basketball court is set to inspire and encourage basketball players from an elite level through to novices and new-comers at local schools and community clubs.
As part of the World Basketball Festival celebrations in Brixton, on 30th June, Nike wanted to leave a lasting legacy for the sport in Lambeth, but with a very distinctive and inspiring twist.
The Regal, so named to signify its ambition to become the hub of British Basketball, is not only one of the most high-spec showcase courts in the UK, but also one of the most eye-catching. Unrecognisable following its overhaul, the brand-new Junckers press dried Beech floor is finished in distinctive black oil with HP Sport lacquer over the top and highlighted with basketball-only line markings and ‘The Regal’ brand identity in gold.
At either end of the court hang the only gold plated hoops and smoked glass backboards in the UK. The court is also one of very few in the UK with integrated red LED lights that are linked to the scoreboard and shot clocks – as seen at professional basketball games.
The surrounding walls feature bespoke designed flock effect wallpaper with a subtle basketball motif, alongside a prominent motivational quote from Britain’s most successful basketball export, Luol Deng. The finishing touches include a display of ten unique basketball jerseys celebrating British and international heroes of the game as well as four practice backboards around the court.
Offering ‘roll away’ seating for 160 spectators, the space has been designed as a dedicated basketball centre with the objective to grow the game in London and the UK. The renovation is just the first step – creating an impressive location to generate excitement and enthusiasm.
However, to truly grow the game Nike has also invested in the appointment of a lead basketball coach to develop a year long programme of free-to-access clinics, events and training sessions for schools, clubs and the community. Junior Williams, himself a former England and Great Britain international, will shape the agenda and manage the facility.
Simon Charlesworth, brand lead for basketball Nike UK & Ireland said:
“We want to grow the game and what better way to do so than with an inspirational facility that is centrally located, undercover and most importantly that provides free access to London ballers.”
For more information about The Regal, the programme of events and how to apply for free access, please visit www.regalbasketball.com
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