Sheffield Sharks reveal rebrand

By Sam Neter on June 30, 2023

The Sheffield Sharks have revealed a rebrand that will usher in a new era for the franchise as they prepare for their new arena to open in October.

The new-look brand brings a refresh to the old logo, with similar inspiration but a more modern feel.

“The rebrand aligns with the new season, the new team, the new arena, and the new era of the Sharks,” Sheffield Sharks GM Sarah Backovic said.

“We are incredibly thrilled about the direction in which our organisation is headed. This is a monumental moment for the B. Braun Sheffield Sharks, and we can’t wait to share our vision and passion with our devoted fans and the entire Sheffield community.”

A statement from the Sharks read:

“The Sharks have always been deeply rooted in Sheffield’s rich sporting culture, and this rebrand represents a commitment to honouring the team’s storied history while embracing a dynamic future.”

The Park Community Arena developed by Canon Medical Systems is due to open in October 2023, giving Sheffield Sharks their own home venue for the first time.

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