- National Teams
A Manchester-based independent retailer is set to become the UK’s first centralised stockist of British Basketball League (BBL) jerseys.
Hoopin’ N’ Lootin’ was founded in 2020 by Elliott Wade and has shipped just under 3,000 jerseys since launching, primarily from the NBA, with the occasional international jersey.
And now, after reaching an agreement on a licensing deal with the BBL, he will delve further into the British game with plans to stock every BBL franchise’s jersey, starting with their home colours.
“The BBL is on an upwards trajectory, and H’n’L aims to champion and celebrate British basketball culture,” the lifelong basketball fan said.
“By H’n’L becoming the first one-stop store for people worldwide to purchase BBL franchise jerseys, we’re taking another huge step to making British Basketball League jerseys more accessible to a global audience.
“Basketball is more than just a game, it’s a culture with far-reaching influences that can be seen in fashion, music, and countless other creative outlets. We have our own identity and we need to shout about it.
“There is enormous potential for British Basketball to be celebrated, and for me this is what I can do to help make that a reality.”
This season has also seen the Surrey-born entrepreneur invest money into the promotion of The BBL by becoming an elite sponsor of The Bristol Flyers, with H’n’Ls logo taking prime placement on the reverse of The Flyers shorts.
H’N’L recently listed some original BBL jerseys including some game-worn items for fans to buy, while the first jerseys to hit the store will be from all four franchises involved in this season’s Retro Series games.
The Retro Series jerseys will be available for purchase in a full-size run on-site and in the app at hoopinnlootin.com next week whilst stocks last.