- National Teams
Jordan Brand have a released a video to educate on the black experience in London spotlighting Michael Jordan’s visit to Brixton in 1985 and the legendary Jimmy Rogers’ work with Brixton Topcats.
In June, Michael Jordan and Jordan Brand committed to donate $100 million over 10 years to directly impact the fight against systemic racism, and under the moniker ‘Action Over Words’ will be working a lot more closely with Brixton Topcats moving forward.
Following the unveiling of a mural for Jimmy and the Topcats on Electric Lane opposite Brixton Rec last week, the 5 minute video further signified the brand’s commitment to the club as they begin to focus on investing into UK basketball.
The feature was released with the caption:
August 1985, and a worldwide superstar meets a local legend; Michael Jordan came to London to visit the Brixton Topcats. Fresh from a dazzling first season in the NBA and a Rookie of the Year title, Michael was fast becoming one of the most iconic names in global sports. That off-season he was invited by legendary coach Jimmy Rogers to visit the Brixton Recreation Centre in South London, and train with the Topcats: the youth team Jimmy had founded the year before. Informally dubbed “The Bishop of Brixton” by locals, Jimmy’s tireless commitment to his community mirrors Brixton’s wider radical history of protest and uprisings against racism, police intervention and political exclusion, and the DIY spirit in Black British culture. Now a new generation, still inspired by Jimmy’s community work, are uncovering new forms of excellence.