Nike's 'Search for the Baddest' Coming to London -

Nike’s ‘Search for the Baddest’ Coming to London

Summer-is-Serious-2Nike & House of Hoops by Foot Locker have joined forces with Kevin Durant and notable Nike Basketball athletes to celebrate the baddest of summer basketball. The search for the world’s baddest basketball players began last week, bringing the second year of ‘Summer is Serious’ to London and Europe.

Athletes throughout the world are encouraged to submit their baddest moves for the chance to travel to Barcelona for the world’s largest pickup game on Sept. 7.

Alternatively, they can compete in the London Open run on August 6 at Collins Music Hall on Essex Road.

Here are the three simple ways to enter:

FILM & HASHTAG IT: post a video clip with #summerisserious to Twitter, Instagram, YouTube, Facebook or Vine.
SIGN-UP: Register your submission on
OPEN RUN: Participate and register live one of six open runs in Europe: Barcelona on July 26, Paris on July 2, London on August 6, Milan on August 26, Amsterdam on August 27 and Stockholm on August 28.

The London open run will begin at 18:30, running until 22:30 on August 6 at Collins Music Hall, 20 Essex Road, London, N1 2SA.

You’ll need a team of four (three starters and one sub). Before you can play, each player must register individually for your team on this page – and you must name a team captain in advance.

Successful teams will be notified by the 1st August.

For more details on the campaign in United Kingdom, France, Germany, Spain, Italy and France visit


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