Kicks: Nike+ Basketball Hyperdunk

Nike has unveiled their latest innovation; a basketball sneaker that measures your vert!

Nike+ Basketball is a new experience connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience.

The new Nike+ Basketball experience breaks down the user’s game to deliver information and measurement, which in turn is intended to provide motivation, it measures how high, how hard and how quick players play each game.

The technology utilises a new Nike+ Pressure Sensor built into each shoe that collects information about the user’s movement and then wirelessly transmits data to their phone. It is then translated into different metrics delivering previously unknown information about either their workout or their game.

Nike, Inc. President & CEO Mark Parker unveiled the new NIKE+ technology at an event in New York.

“Nike+ allows us to connect the physical world of sport with the social elements of digital to create a better sport experience for every athlete,” said Parker. “It’s about much more than a shoe. It represents a shift for Nike from product, to product + experiences.”

Nike+ Basketball measures activity via the ‘Track My Game’ mode. It tracks information on every movement during the game and delivers back information to the user, giving them a basis from which to improve. Messages from Nike Basketball players and coaches provide motivation when goals are reached. The experience also offers ‘Showcase’ mode, a feature that allows players to record a dunk and superimpose their live data on the video, which can then be shared with their friends via social media.

“I think Nike+ Basketball will change the game,” said LeBron James. “Giving every player access to this level of information will have a huge impact on the way players train and play the game.”

“When you’re growing up and playing the game of basketball, your friends are your competition,” said James. “Young players will be excited to track their stats to earn bragging rights or showcase their best plays on video. They’ll be anxious to get back out on the court to improve their stats.”

The first Nike+ enabled Basketball shoe will be the Nike Hyperdunk+ which will be worn by LeBron James this summer.

The shoe that features the new Nike+ technology is part of the Lunarlon collection, which combines advanced Nike Flywire technology with a sports specific Nike Lunarlon cushioning system.

All styles of the Nike+ enabled footwear will be available and at retail June 29, 2012, in the UK.

Will you be copping a pair?!