Channel 4 To Show Highlights of Eurobasket Qualifiers
- Channel 4 are my new favourite broadcaster
Channel 4 confirmed today that they will be screening four highlight programmes of GB’s Eurobasket Qualifiers this August.
The one hour highlights programmes will be broadcast on four consecutive Sunday’s starting on 22 August at 7am, with the subsequent shows starting at 7.30am, 7.00am and 8.00am.
The featured games will be GB Women v Slovakia and GB Men v Ukraine from the NIA in Birmingham and GB Women v Germany and GB Men v Bosnia & Hergovina from the Liverpool Echo Arena.
James Tombs, Head of Commercial & Business Operations at British Basketball is delighted with the announcement:
“To get the support of a major broadcaster like Channel 4 is great for the sport. We have worked with Channel 4 before so it was the obvious platform and partner for what should be a feast of basketball. This is the first time that British Basketball has staged double headers so it will generate a lot of interest in both the men’s and women’s games as well as producing some compelling TV viewing.”
Sagina Shabaya, Deputy Commissioning Editor, Off-Peak Programming at Channel 4 is also pleased to see the return of basketball to Channel 4:
“We showed the GB EuroBasket qualifying games in 2008 and received some fantastic ratings, so it seemed logical that we would get involved again this year. The standard of basketball will be of the highest order, so our viewers will get to see some of the best players GB has to offer, including an NBA star and players who play at the highest level in mainland Europe.”#
This is great news and a huge step forward for British basketball. I assume that each show will be used to show highlights from each respective game.
Mark the dates down in your diary and be sure to tune in to show them that it’s worth showing more basketball in the future!
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