BBF launches OTT platform GBBasketball.tv

The British Basketball Federation have announced the launch of GBBasketball.TV, in partnership with Joymo, to provide all live and on demand Great Britain basketball content.

The platform will include live streams of the national teams, starting with GB at EuroBasket Women, as well as being the only place to watch GB U20s, U18s and U16s Junior National Teams this summer as the six men’s and women’s sides compete in the FIBA European Youth Championships – bringing an end to free YouTube broadcasts usually provided by FIBA.

The platform will be a subscription-based service offering fans flexibility to purchase pay-per-view; pay-per-competition or an All-Access pass for the whole Summer, with a summer pass being £19.99 for 45 games.

The BBF say the initiative will generate critically-needed funds for the development of GB Basketball, and the partnership includes a bonus payment to the Federation depending on the volume of subscribers.

“This is a very important milestone in the development of British Basketball,” Chris Grant, Chair of the British Basketball Federation, said.

“The launch of GB Basketball TV, and the provision of more opportunities to watch our amazing players compete at all levels, are key pillars in our strategy to put British Basketball where it should be.

“Our partnership with Joymo creates a platform to deliver more coverage in an easily accessible way. Having a single online destination for all our content will enable us to demonstrate how popular our sport already is with British audiences; to include more people, and to give our fanbase more of what they want.”

Hannah Griffiths, VP Content Acquisition & Partnerships at Joymo, added;

“We are thrilled to be working with British Basketball to power their streaming ambitions and broader digital strategy. This new digital home of the sport can deliver to British Basketball’s most important stakeholders: fans, participants, and commercial partners.

“This is an alliance of great strategic importance for Joymo, showcasing the strength of our proposition as both a platform provider and rights acquisition partner.”

Joymo will also become an Official Partner and title sponsor of the Senior Women’s National Team. Joymo will use the opportunity to promote GBBasketball.TV, with the new brand logo set to appear on the jerseys of Coach Chema Buceta’s side during the Women’s EuroBasket 2023 tournament and the subsequent European Youth Championships.

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