90s All-Star JAM Pop-Up Shop to Celebrate Vintage NBA

By Sam Neter on February 18, 2017

90's All-Star Jam

A celebration of the ‘golden era’ of NBA basketball, the 1990’s, comes to East London this week with the 90s All-Star JAM pop–up shop in Box Park, Shoreditch from Feb 14th-19th.

Coinciding with the NBA’s All Star weekend in New Orleans, and providing an outlet for the growing number of NBA fans in the UK, 90’s All-Star JAM will celebrate the 90’s with support from leading basketball magazine, SLAM.

The pop up will be exhibiting never-before-seen images from SLAM’s archives, as well as selling original vintage NBA jerseys and merchandise, along with an original NBA Jam arcade machine!

London! #90sAllStarJAM runs from tomorrow until Sunday @boxpark and features a SLAM cover wall. Check out @fireupthebench for more info. pic.twitter.com/R1T2PCr3Mp

— SLAM Magazine (@SLAMonline) February 13, 2017

The Benchwarmer, AKA East London based Sammy Gunnell, is a 90’s NBA expert and all round enthusiast. Spending his formative years learning all there was to know about the NBA, he now trades in 90’s-era NBA jerseys, tapping into a growing and hungry market in the UK, and connecting with a community of avid NBA fans around the world.

“I’m a massive fan of the 90’s era and meet so many others who share the same passion,” he said.

“The idea with 90’s All-Star JAM has been to bring NBA fans together and enjoy the nostalgia and history which has shaped the modern NBA game.”

Having opened on Tuesday, this weekend is the last opportunity for the public to visit, being open Saturday 11-7pm and Sunday 12-6pm at Boxpark in Shoreditch, East London.

For more information follow @FireUpTheBench on Twitter, and @90sAllStarJam/@warmingthebench on Instagram, along with following the hashtag #90sAllStarJam.

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