Huw Morgan - CEO of Basketball England - Hoopsfix Podcast Ep.8 -

Huw Morgan – CEO of Basketball England – Hoopsfix Podcast Ep.8

Huw-Morgan-England-Basketball-CEOWe’ve already released 10 things we learned from our conversation with Basketball England CEO, Huw Morgan, last week and now, here is the full podcast interview.

We’ve upped the production levels a little bit, and invested in a professional intro (let me know what you think!), but it’s the content of this one that you’ll be most interested in.

Morgan took some time out from his schedule to jump on a Skype call from Sheffield and discuss how his first year at the helm has been and what’s been going on.

He took over almost a year ago, brought in for his commercial expertise, being the former Commercial Director for the International Rugby Board where he took the Rugby World Cup’s commercial revenues to in excess of over £630m under his tenure, and helped “transform the revenue raising capacity of the IRB”, exceeding all financial targets in the process according to IRB chairman Bernard Lapasset.

In a 40 minute chat with the CEO he told us, among other things:

  • Why he thinks the sport deserves better from its national governing body
  • What has been going on behind the scenes & why very little change is apparent on the ground right now
  • The three biggest things that Basketball England have learned from their research so far
  • Why he felt the organisation needed to rebrand
  • Where they will be focusing their efforts to up their income
  • What Basketball England plans to do to better incentive membership
  • What Basketball England’s stance is on the future of British Basketball
  • Why he will likely be enrolling on a coaching and officiating course soon
  • What we can expect to see from Basketball England in the coming months and years

As always, I’d love to get your feedback, come back after you’ve listened and lets get some discussion going in the comments.

The show has been approved on iTunes – find it here and please subscribe to automatically receive new episodes straight to your phone/computer/tablet (ignore the BBC 5 Live podcast it has automatically pulled in on iTunes, I’m working on getting it removed)!



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