BBL Announces TV Deal with British Eurosport

By Sam Neter on September 24, 2013

The BBL has announced British Eurosport as their official broadcast partner for the 2013/14 season, as it will move to a once weekly hour long highlight show focusing on one featured game.

The show will be anchored by Dan Routledge, supported with guest co-commentators, as Eurosport takes over from Sky Sports as the UK rights-holder of the League.

“Our move to British Eurosport is about creating an appointment to view for the British Basketball audience,” said the BBL’s Commercial Director David Leyden Dunbar. “Moving to more regular scheduling throughout the season I’ve no doubt that we’ll be able to translate a surge of interest in the sport, reflected in our participation numbers, into a passionate following for the new weekly show.

“Accessibility also played a major role in the decision making process and with British Eurosport available on both Sky, Virgin and BT’s new platform we’re confident that we can build our audience through the season.”

British Eurosport is committed to broadcasting 26 weekly shows during the season across multiple platforms, with the coverage aiming to complement the BBL’s own live and on demand online player, BBL TV, which was announced last month.

There are currently no plans in place for live games, but the BBL has said they are looking at options for the finals. The league is also reviewing its YouTube strategy, which last season saw them upload every game online after a set time period.

Coverage on British Eurosport will begin on the 9th of November at Midday with action from the previous week’s feature game: Worcester Wolves’ clash with The Plymouth Raiders.

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