NBA to Launch Official Online Store for Europe, Middle East & Africa -

NBA to Launch Official Online Store for Europe, Middle East & Africa

European NBA Store

European NBA StoreAfter years of having to search high and low for basketball gear, or pay extortionate shipping fees to get goods sent over from the US, the NBA has announced a new online store will be launched for international customers. is set to launch in September, featuring a wide range of NBA-branded goods and aiming to put an end to the days of giving money to your friends visiting the states to bring you back a ton of stuff!

From the NBA:

LONDON – August 14, 2012: The NBA today announced a multi-year partnership with Kitbag, Europe’s leading online sports retailer, to launch the league’s official online store for Europe, the Middle East and Africa.

Set to launch in September 2012, will offer an extensive range of NBA-branded products from the league’s official merchandise partners, including adidas, the NBA’s official outfitter, Spalding, Mitchell & Ness, New Era and Forever Collectibles. Fans will also be able to access exclusive products, including personalized jerseys and graphic t-shirts.

The site will initially be available in English, French, Italian and Spanish with further languages to be developed. Fans will be able to make purchases in local currency and will benefit from a centralized European distribution point saving on transit time and shipping costs. Local language customer service will further enhance the e-commerce retail experience.

“As a leader in online sports retail in Europe, Kitbag is the ideal partner to launch the first Europe specific NBA e-commerce destination,” said Ben Morel, Senior Vice President of NBA Europe. “ will provide NBA fans in Europe, the Middle East and Africa with a localized e-commerce destination that will allow them access to the vast array of NBA merchandise through which they can express their passion for the game.”

Andy Anson, CEO of Kitbag, commented: “The NBA is an iconic brand with tremendous global appeal and following. We are proud to be associated with the NBA and delighted they have chosen Kitbag to become their official online store partner. We are confident that our deep expertise within the online sports retail sector will be a key asset as the NBA strives to build its position in Europe, the Middle East and Africa.”

Kitbag will also collaborate with the NBA to manage in-event retail stores at upcoming events.

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