In perhaps the most innovative marketing tactic I have seen a BBL team use, the Guildford Heat’s Albert Margai, Brandon Shingles, Martelle McLemore and Tayo Ogedenbe have created a mini-music video which could potentially be shown before/after one of the ad-breaks on X-Factor.
X-Factor sponsor Talk Talk have created a website for viewers to go and create their own videos and a select few get chosen to broadcast on one of TV’s most popular shows. Check it out…and make sure you like/tweet it out to increase it’s chances of being chosen!
Big up the Guildford Heat for this one.
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